Social Media Buying tools

[yassineberrachid-altaml]

Hi,

I was wondering if AdCP currently supports media buying for Meta, Google Ads, Tiktok, Snapchat, Linkedin? Say for example, I want to create a Meta campaign through the Meta Marketing API, does AdCP currently have options within the create_media_buy tool to support this? From reading the docs it looks like AdCP is oriented around publisher/SSP inventory and the data model doesn't seem to fit walled-garden concepts like ad sets, keywords, bid strategies, etc. If not, is this something that AdCP is aiming for in the future, and if so is there a rough timeline for this?

[bokelley]

The protocol supports it and we've tested with all the major social platforms. AAO isn't currently planning to ship adapters but I expect to see commercial solutions there.