Improve SDB performance for better ad effectivenes#34
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kunal-exuberant wants to merge 1 commit into
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We want to build an Ads Format which will help in creating Awareness/Branding but at the same time also drive Considerations(clicks) and Conversions(Orders). SDB was built keeping in mind the above objective , but the performance (CTR , CVR ) of the SDB is low and also advertisers are not keen on spending on this format due to performance issues