I turn ideas into products that sell — built to scale from day one.
Dentist → growth lead → product engineer. Eight years selling into the dental market, an MBA, and the code to ship it myself.
| 38K registered users | Grew Plstka to 50K+ downloads on Google Play as Growth Lead and investor. |
| < 5¢ per install | Plstka's average cost per app install on Meta ads in October 2026. |
| 1,000+ proposals | Automated the writing of technical proposals for tenders. |
| 1,400+ downloads | Across my packages on Hex. |
| 861,948 test cases | The official Unicode conformance suite, all passing in bidi. |
| 134K+ records | Scraped and enriched for market research, including 14,533 dental clinics in Egypt. |
| Real X-rays | Reverse-engineered a dental X-ray sensor and captured radiographs without the vendor's software. |
| BEAM on Android | Ran a full Elixir app on a real Android phone. |
- From idea to launch in weeks, not quarters. I model the business once in Ash, and the API, admin, auth and policies come from that one model, so the first version ships fast.
- Scalable from day one. Every product starts multi-tenant, with background jobs (Oban), real-time (LiveView) and Postgres. Growth doesn't mean a rewrite.
- Built to sell. Payments, credits, landing pages and first-party analytics are part of the first release, not an afterthought.
- The whole product. Backend, web, mobile (Flutter), browser extensions and deployment.
| Product | What it is |
|---|---|
| Imdent | Clinic operating system for dentists: SEO profiles and websites, bookings, WhatsApp and AI. |
| JevPilot | AI browser agent for Chrome: the extension, the website, and a paid credits service (Polar → OpenRouter). |
| Keshfa | Real-time booking marketplace for doctors, clinics and hospitals in Saudi Arabia. |
| Ghadwa | Multi-tenant SaaS for restaurants. |
| Sanaa | Marketplace connecting skilled workers with clients across Egypt, with live updates. |
| Albootcamp | Learning platform for learners, educators and donors: Flutter app, GraphQL API and admin. |
| Raqeem | Document generator for bilingual invoices and contracts. |
| Kipra | Double-entry ledger in pure Zig, with a shadow ledger that cross-checks every balance. |
| ash_form_builder | Declare forms inside an Ash resource and get a themed, policy-aware LiveView form for each action. |  |
| pixelex | Cookieless, multi-tenant analytics for Phoenix. Visitors, product events and ad attribution live in one event log, in your own Postgres. |  |
| whatsmeow_ex | Pure-Elixir port of whatsmeow, a multi-device WhatsApp Web client. | |
| socialex | In-process connector for social platform APIs, with no Python sidecar and no headless browser. | |
| qalam · bidi · sfnt | Text layout for PDFs: right-to-left and mixed-direction text, glyph shaping and font subsetting. | |
| asas | The seven modules every Phoenix/Ash app of mine kept rewriting. About 950 lines, one dependency. |
Have an idea? Let's turn it into a product.